" A brand strengthening Peace, Individuality, Equality & salvation" is the maxim for the surging sartorial clothing line entitled ' Hallelujah Trends'. Spreading social equality amongst all of humanity is the company's main endeavor; priding its fashion principles as a non-discriminatory all inclusive clothing outlet. I had the opportunity to get insight from the brands founder Taylor Morrell.
Describe the concept of Hallellujah Trends?
A:Hallelujah Trends is a brand strengthening peace, equality, individuality and salvation, Through reminding people that we are all created equal under God.
When did you realize that Hallelujah Trends was more than just an idea?
A: I realized that it was more then just an idea after my initial tee shirts where released. The response I received from people was shocking. It was incredible to see how much of an impact one word on a tee-shirt can have. People immediately, requested a shirt. First on my campus, then the community, and eventually I was receiving requests from Texas and New York. I knew then that this was bigger then myself and I had to expand by making more designs.
What will separate Hallelujah Trends from other clothing brands?
A: My brand has a positive message, and will remain that way. My brand is also operated solely by myself. With no funding from any other source outside myself. So essentially, I’m a one-woman band. Not many brands can say that.
Who are your target audience?
A: My target audience is (are) people who want to make a positive difference, peace activists, socialists, humanist, and feminist. Anyone who believes individuality, equality and peace should be “worn in society”, can wear a Hallelujah Trends Shirt.
How do you feel about the Atlanta fashion Scene?
A: This will be my first big city show, so I am hopeful that Atlanta will allow and array of people to experience my brand, and will encourage them to join the peace movement.
What is your 1 piece of fashion advice?
A: My first piece will be my signature Hallelujah Trends Jacket, it states on the back,“Life is What You Make It”, my personal favorite.
You can shop for new pieces at www.hallelujahtrends.com
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